Introduction to Squeeze Pages
Introduction to Squeeze Pages
Before you start building a successful list or creating a powerful sales page, you need to start with a solid introduction to Squeeze Pages. In obvious contrast to the somewhat unfocused home page of a website, squeeze pages are highly focused specifically on capturing leads for a newsletter or opt-in list.
An alternative type of squeeze page is one designed for making sales for a specific product. In either case the idea of a squeeze page is to insure that the visitor stays focused and has only the option to provide his name and email address, buy the product, or move on.
Another common name that is often used to describe the squeeze page, is “landing page” (or “lead capture page” in some circles). A squeeze page, also sometimes call an opt-in page, is a website designed specifically to obtain names and email addresses. Usually, however, a squeeze page is a smaller type of web page that has an opt-in form in sight when the page loads.
So what are the necessary things to learn in an introduction to squeeze pages? First, it is important to recognize that all successful marketers use squeeze pages. If you plan to sell a product on the Internet, you will out of necessity find yourself using one also, probably many.
You will use the squeeze page as your main method of list building. You likely will still use the sidebar opt-in forms on your blog and/or the unfocused pages of your website. These may or may not focus on a single point and a single call to action so your squeeze pages will be you primary method of list building.
Another important thing to consider in an introduction to squeeze pages is that every squeeze page must contain the same parts and be focused on the single goal of getting the visitor to subscribe to you newsletter or buy the product you are promoting.
There should be four components to every squeeze page: a header or headline; an opt-in form (or sales promotion); a brief or lengthy, if appropriate, introduction or bullet points about your newsletter or product; a call to action with assurances that you will not spam and will protect the subscribers contact information.
If desired, and very appropriate, you could add a picture of the list/product owner, a picture of the product itself, your name and your signature. If your squeeze page is a sales letter, you should have multiple calls to action.
Testing will help you determine which model works best for you and your product. Conversion is your objective and you may get it from a brief squeeze page. However, many internet marketers attribute their success to the use of lengthy and compelling copyrighting.
The final point of emphasis concerning an introduction to squeeze pages, and this may be repetitious but it is very important, is that you must stay focused. You don’t want your potential subscriber to think about anything besides the benefits of subscribing to your list or buying your product.
If you will use these tips in your squeeze page efforts, you will see a boost in your list building efforts and you attempts to make money online with your affiliate internet business online.
To Your Online Success.
Lonnie Minton
