Using Content For Your Affiliate Marketing
Mike Paetzold back again for day 3 of my visit as part of The Old Bald Guy’s Blog Tour. This week the discussion is affiliate marketing and so far we have discussed…
Today we start a 2 part series on using content and reusing content which is what really rocks. For part 1 we’ll cover blogging and article marketing. In part 2 the topic will turn to the various Web 2.0 properties, podcasting and videos.
To use content to draw traffic for your affiliate offer you need…
- good keyword research
- quality content
- call to action
This will be the same whether it is a blog post or an article. If you don’t rank high in the search engines nobody will see it, if it is not good quality nobody will read it through and if you don’t tell people what to do they probably won’t.
Keyword Research
Finding the keyword that has good commercial appeal, decent traffic and low competition is the key to making this work. Once you have that you can use that as your topic for either your blog or your article or both. For more information on doing your keyword research check out the Keyword Research Call I did with Steve Roye.
Quality Content
It should go with out saying that the better your content the more likely people are to read it. For affiliate marketing one of the best formats I like to use is the what to do format.
The incomplete comes in and leads people to your affiliate product because you have explained the what to do and been thorough but the how to is supplied by the product you are promoting.
Call To Action
On your blog this can be the embedded link that you add to get the how to part of your article. In am article it will be your formal signature file. Either way the point is to get the reader to continue on to the affiliate page.
I did mention reusing content. One of the great things about using the content method for your traffic is you can take the blog post you wrote and make that an article for submission. You can read the blog post and create an mp3 of it and now have a podcast. Finally you can use the content to make a video of your article.
This allows you to take one piece of content and have 4 different formats and distribute it to a ton of places giving you more opportunities to get traffic to your affiliate offers.
Want a step by step plan on exactly how to do that? Check out the Sunday Night Cash Plan.
Did you notice what I just did and yes for disclosure purposes those are affiliate links and Lonnie will make a commission if you purchase the product.
About the author
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Mike Paetzold has been online since 2000 and runs numerous blogs and you can find out what he is up to at Mike Paetzold Recommends.
You can also find out and keep current with WordPress at his blog WordPress Made Easy. |
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Disclaimer: Links that are in this post or other posts may lead to one or more of my affiliate links. If you click on them and purchase I will get compensated because I recommended the product(s) to you. Rest assured that I will never recommend anything that I don’t personally believe in. In addition I always welcome your questions and feedback.
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