It’s Friday, Will You Open This Email?
It’s Friday, Will You Open This Email?
Supposedly, many people have conducted test and have found that, by and large, people will not open email on Friday, Saturday, Sunday, or Monday.
Is that the case with you? Should it be?
On Monday do you find your email box full and just decide to delete it all and wait for Tuesday’s email?
There is a new program out, and it may be great. The idea behind this new program is that, you, we, internet marketers will not pay much attention to emails that we get on the above days.
So, they have developed a program that will plug into the popular autoresponders and fix them so that you can insure that your email goes out on Tuesday, or Wednesday, or Thursday.
One of the reasons that they site for deleting Monday’s email is that you get so much on Monday, because the autoresponders sent out emails on Friday, Saturday, Sunday, and Monday and you haven’t opened your email because you have been watching all of the football games or whatever occupies your time over the weekend.
On Monday you open your email box and it is full of all kinds of things, content, offers, spam, etc. So, you just don’t open any of your messages on Monday even though some of it may be very useful to your efforts and your knowledge.
Now they come along and you are going to get all of your email on Tuesday. Great, that’s your day to open your email. But all of a sudden, you have tons of email on Tuesday. What do you do now? Delete it and not open it anyway?
I don’t know the answer to this problem of why or when people will open their email. But, I would hope that we as Internet Marketers are more concerned about our business than the day on which we receive an email.
Suppose you work for an auto insurance business. On Monday you go into work and about 9:00 the postmaster delivers all the mail from late Friday, Saturday, Sunday, and early Monday morning.
Well you just say, this is too much, and just throw it all into the trash. That would be nonsense; there might be a premium check in there. Any offline business would at least go through the mail and make a determination of which mail to open and which to throw into the trash.
It’s the same with your online business. If you want to you are dependent on email. That’s the truth and you’ve heard it a thousand times – the money is in the list. We all spend time and effort at list building.
You want to build a list and everybody else in the make money online and all of the other niches want to do the same.
We are dependent on email, and of course all of the other traffic generation sources. But the list is primary.
There are many things that I look for when I scan my email and I do it independent of the day I happen to open my email:
1. I look to see who it is from. There are several people that send me emails, and I will open every one of them. May not click through, but I will open the email.
2. I look at the subject. If it catches my eye, maybe that’s read emotion, I’ll open it. There are certain emails, I will never open. For example, if it says, “Please log into you PayPal account and…” Or if it says, “Mail your offer to thousands and …”
3. I look to see if there appears to be something new going on. Really there is not much new, but there are new approaches. If there is something that indicates that it going to be helpful in the ongoing progress of my success, then I will be interested.
4. Does it just spark and interest, “Why not check it out?” Etc.
It is true that I do not open a lot of email, but it is not because of the day that I happen to open my email or the amount that I get. My business is too important to take a chance that I might miss just that opportunity that could greatly benefit my progress and my success.
So, yes if I get your email, or your regular mail, on Saturday or Monday, I will not just send it to the trash. If I have a full Friday and don’t get a chance to look at the emails that I receive until Monday, I still will look at them and determine if I want to open them.
Testing is important and we have to make use of the test results. But, I can’t help but wonder, “What will happen to our attempts to make money online when we all start to get tons of email on Tuesday?
Tagged with: list building • make money online
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I think you are right about the new software and I suspect others like it that will follow by different vendors of the firms like Aweber themselves will tend to crowd email into mid week and maybe overcome us all anyway.
The real solution is to control out email, by either shunting some of it to directories to be read only once or twice a week, or unsubscribing to a lot of it.
I know you are so right about all that email on Monday. It can get to be overwhelming sometime. I at least try to scan and see what is worthwhile in it all to open.
Lonnie,
For business mail, never Mondays and Fridays. best Tuesday morning and Thursday afternoons, at least that has been my experiences…
Fred
I have never heard of the theory that people do not open mail on certain days of the week. For those working at a real time time job and doing business part time it seems Fri. Sat and Sun. would be their prime time for opening their mail.
Certain programs do overload our mailboxes but I still try to skim through all no matter what day it is. This theory does not fit my scheme for doing an on line business. If we want to make money on line then we don’t care about what day of the week it is.