Introduction to Squeeze Pages
Introduction to Squeeze Pages
Before you start building a successful list or creating a powerful sales page, you need to start with a solid introduction to Squeeze Pages. In obvious contrast to the somewhat unfocused home page of a website, squeeze pages are highly focused specifically on capturing leads for a newsletter or opt-in list.
An alternative type of squeeze page is one designed for making sales for a specific product. In either case the idea of a squeeze page is to insure that the visitor stays focused and has only the option to provide his name and email address, buy the product, or move on.
Another common name that is often used to describe the squeeze page, is “landing page” (or “lead capture page” in some circles). A squeeze page, also sometimes call an opt-in page, is a website designed specifically to obtain names and email addresses. Usually, however, a squeeze page is a smaller type of web page that has an opt-in form in sight when the page loads.
So what are the necessary things to learn in an introduction to squeeze pages? First, it is important to recognize that all successful marketers use squeeze pages. If you plan to sell a product on the Internet, you will out of necessity find yourself using one also, probably many.
You will use the squeeze page as your main method of list building. You likely will still use the sidebar opt-in forms on your blog and/or the unfocused pages of your website. These may or may not focus on a single point and a single call to action so your squeeze pages will be you primary method of list building.
Another important thing to consider in an introduction to squeeze pages is that every squeeze page must contain the same parts and be focused on the single goal of getting the visitor to subscribe to you newsletter or buy the product you are promoting.
There should be four components to every squeeze page: a header or headline; an opt-in form (or sales promotion); a brief or lengthy, if appropriate, introduction or bullet points about your newsletter or product; a call to action with assurances that you will not spam and will protect the subscribers contact information.
If desired, and very appropriate, you could add a picture of the list/product owner, a picture of the product itself, your name and your signature. If your squeeze page is a sales letter, you should have multiple calls to action.
Testing will help you determine which model works best for you and your product. Conversion is your objective and you may get it from a brief squeeze page. However, many internet marketers attribute their success to the use of lengthy and compelling copyrighting.
The final point of emphasis concerning an introduction to squeeze pages, and this may be repetitious but it is very important, is that you must stay focused. You don’t want your potential subscriber to think about anything besides the benefits of subscribing to your list or buying your product.
If you will use these tips in your squeeze page efforts, you will see a boost in your list building efforts and you attempts to make money online with your affiliate internet business online.
To Your Online Success.
Lonnie Minton
Tagged with: affiliate internet business online • Capturing Leads • Landing Page • List Budding • make money online • newsletter • Opt-In Form • opt-in list • squeeae page • squeeae page opt-in list
Filed under: affiliate internet business online • list building • make money online • newsletter
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Now that is some information, very specific information, that I don’t recall ever seeing anywhere else. I’ve only seen the subject addressed in passing. There is one well respected marketer that says a squeeze page or landing page should be short with bullet points. It would seem not too many agree with him but, personally, I really like the idea. As a consumer of such information I absolutely hate what I call the 10 mile long squeeze page. I wonder how this will settle out. Anyway, great post. Great subject. All the best.
Bill Beavers´s last blog post..Laughing at Debt
If you are serious about marketing on line the majority of your effort needs to go into lead generation. Understanding what is a quality squeeze page is necessary and constantly testing and tweaking that process is the key to success.
Mike Paetzold´s last blog post..Manage your time and focus your business
I have seen how important it is to have an effective squeeze page. Mike is right about understanding what is a quality squeeze page and how it it is the key to your success. Great post.
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Yes Lonnie,
The squeeze page is the key to your entire marketing effort. Without the squeeze page you would never know who is interested in your product and the nice thing about having the list is that you can follow up with them on multiple occasions and continue to convince them that your product is THE one that they need.
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Great advice! One thing I think many people forget is that even though the visitor won’t be buying anything on the squeeze page, you still have to “sell” the opt-in… you still have to have good copywriting on the page to get the visitors to enter their email address.
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Two main reasons a great squeeze page is necessary, Lonnie:
1) There are so many e-zines and e-courses around now, you have to ’sell’ people into joining your list, much like selling a product online; and…
2) The bulk of your income online, long-term, will come from your mailing list. This makes getting targeted prospects onto your list more important than any sales page or site you build.
Always a shame to see marketers just throw anything up, or skip having squeeze pages, since those of us making 6-figures a year online can easily see they’re leaving so much money on the table and walking away from it… Yet a few days spent building, testing and tweaking a squeeze page can increase your profits for years to come!
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Great resource on squeeze pages Lonnie.
As mentioned in almost all comments above, it is so important and to test and to fine tune them.
Fred
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Good overview of the Squeeze page. And Great comments as well. The idea that you need to sell the opt in is an important one. You may know the comment the visitor will be getting is great, but they don’t. They may well have spent the day unsubscribing from other people’s lists. Why should they join yours. make it compelling. Now easier said than done. But you need to approach it in that manner.
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Great points on the sqeeeze pages. I think many people fail to understand that we all compete for attention and proper offer sitting on its own has a greater chance to get your portion of attention – lead!
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