Archive for July, 2009

Bogging And Consistency

Bogging And Consistency

Internet marketing and blogging seem to go hand in hand. Today there seems to be two constants among internet marketers – blogging and twittering.

There are several things that you must have in order to have a blog that will enhance your internet marketing business. At the top of that list has to be consistency. Actually, consistency should be a part of all of your internet marketing endeavors.

It helps to keep your reader’s reading your blog. If your readers are not coming back to your blog over and over again, your blog will not have the success that you envisioned.

Here are some areas where you want to strive for consistency:

1) With your attempts to brand yourself.

You need be consistent in how you represent yourself on your blog. Are you represented by your name or some other handle, like maybe “the article marketer”? Whatever it is make sure you stick with it. People will come to recognize you.

2) Layout.

This includes your style, fonts, colors, etc. Also, you need to look for a blog theme that reflects all of these. If you have a regular website, you might want your blog to match your website in as many of these areas as possible. You customers and visitors will come to recognize all of these things as representative of your business. If your business has a logo you could also use that on your blog to further help in branding your business.

Be careful not to overdo any of these elements. Of all of these colors is probably the easiest to over use. But having too many colors will make your blog confusing and hard to find the primary interest point. It will look overly busy. Too many fonts will do the same thing. Over doing these types of things will likely overwhelm your visitors.

3) Content.

What is you blog, your business, all about? If it is internet marketing then all aspects of internet marketing can be a part of your content.

On the other hand if your niche is gardening, there are still some marketing techniques that will apply, but your content should not be related to all of the normal internet marketing techniques. Your readers in this case will likely want to know more about gardening.

They will want to see posts about how to do some aspect of garden and they will want to see products geared toward some aspect of gardening.

Another aspect of your content is that needs to be consistent is your writing style. If you always write it yourself your style will likely be pretty consistent. On the other hand, if you use private label rights (PLR) content or ghostwriters, you will need to make sure that the content is consistent with your style.

For PLR you can edit it appropriately. For ghostwriters you can work with them and find one that best matches your style of writhing and saying things. In both cases you want to insure that the content is the kind that you would produce if you wrote the content. The content needs to be consistent with your message or overall theme.

Consistency will help you to develop trust with your readers. It helps to show them that you are reliable and that your message is reliable. This helps to produce trust which will benefit you internet marketing business and maintain interest in your niche. So you want to develop and maintain consistency in all that you do and I haven’t even mentioned your newsletter and any other email you send out.

To your online success,

Lonnie Minton

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5 Places To Find Content For Your Internet Marketing Efforts

There are several sources of content for those that are involved in internet marketing. Using some selected source of data, the information can be turned into quality content for your internet marketing efforts. This is far from an exhaustive list but it is likely the primary list of sources for most marketers that are trying to make money online.

Here then is a list of 5 sources for content:

1. Article Directories.

If you are just starting out this is likely one of the areas that you will use quite a bit. Many internet marketers will write articles and post them to one or several article directories. These directories will then make those articles available for people to use in their newsletters, on their blogs, in their ebooks, and others applications. This is referred to as article marketing, especially when you start submitting your own articles.

The restriction is that when you use someone else’s article, you must carry the author’s credit information along in any application that you make of the articles. This credit information is known as the resource/bio box.

2. Web searches.

An inspiring internet marketer can come up with an idea and search the internet for information on that idea. It is likely that you cannot come up with an idea for which there is not something already available on the internet.

What you do with this source is to collect a few snippets of information apply your own experience, knowledge, background, etc. into the information so that you develop content that is uniquely yours. This is like doing research on a subject and then turning that research into your own concept of that particular information.

3. Outsourcing.

To me this is the rich man’s way to get content. Many internet markets will hire what is called a ghostwriter to develop content for them. They buy the content and then they own the copyright to it. They can use it any way that they like because it is theirs.

As you have resources to do so this is a great way to obtain content because it frees up your time to so that you can work on the other aspects of your online business.

4. Private Label Rights (PLR)

It is becoming ever more popular to use Private Label Rights Content in the internet marketing world. In their efforts to provide quality content internet marketers are turning to PLR as a source for information. This has been happening for a while now.

This is a lot like outsourcing in that you are purchasing the efforts of someone else. The main difference, as I see it, is that the PLR is already available. Someone has decided to write about a subject and make the content available to people as PLR. This type of content may be free or require payment. Just make sure you follow the rights that you have to the PLR.

If you want to use private label rights to produce you quality content, you will need to rewrite it so that the final product is your own concept of the subject. Just like the research above, it’s not yours until you put forth the effort to make it so.

5. You.

Finally, there is you for the source. As you gain more and more experience you will be able to come up with your own content. When you are working in the internet marketing field, any niche, your own experience and abilities will start to produce your unique approach, methods, ideas, etc. These will just naturally lend themselves to content that is uniquely yours. This will be your best content.

Regardless of the source that you turn to in your search for content, make it yours. Then, you as an internet marketer will have content that brands you and not someone else. Unique content will also play better with the search engines.

By the way, this content came to me out of my experience and knowledge. I started writing about a totally different subject and this content just flowed to me and replaced my original idea. It will happen to you also. Now I need to go back to the original idea and develop it.

Use these sources, or others that you find, in your internet marketing efforts and you will find that your affiliate internet business online will benefit and likely become more profitably. Your relationship with your ezine subscribes will improve, your posts on your blog will draw more attention, likely your sales will increase, and other benefits will come to your internet marketing efforts to make money online.

To Your Online Success,

Lonnie Minton

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A Great Event In Internet Marketing

A Great Event In Internet Marketing

On July 4,  1776 a great event in American history was declared. The declaration itself was a miracle, but It took dedication, effort, and sacrifice to turn that event into reality.

On July 2, 2009 a great event in internet marketing took place. The Top Traffic Tips Seminar was held.   Doug Champigny and Willie Crawford, two of the top entrepreneurs  in internet marketing divulged 14 of their top traffic generation methods and how they use them to obtain targeted traffic.

A replay and transcript of that traffic tips seminar is available at a discount price until it is released as a product on July 9th.

If you were on the call, or you have signed up for the replay and the transcript you have, or soon will have, some great resources to help you in your traffic generation efforts.

But, just like the great event in American history your implementation of these traffic tips will require your dedication, effort, and sacrifice in order to turn that event into an internet market reality and success for your efforts to make money online.

You will not see the desired result of targeted traffic to you website if you just say, “WOW, I just heard some great traffic tips.” If you have purchased already or you now purchase the replay and transcript and just let it lay hidden on your hard drive, you will not achieve the desired results.

Doug and Willie spent a little over 3 hours skillfully and thoroughly covering the 14 traffic tips. They did not stop with just saying, “Here is a good tip”, they provided reasons for each tip and why and how it produces targeted traffic.

But, now the ball is in your court. You must take action on that which you now, or soon will, process. As my friend Joel Osborne says, “you must take massive action.”

If you were not on the call, actually even if you were, I encourage you to obtain the replay and transcript. This will be a valuable target generation resource for years to come.

Listen to the replay when you get it around July 9th, look at your notes. or read the transcript. Then select one of the target methods and exploit it to the best of your abilities and then move on to the next one. Over time you will be getting a lot of target to your site. Doug and Willie do using the exact same methods.

And in the end traffic is the answer. If you get a lot of traffic to your web presence, you will soon get subscribers, customers, and online success with your affiliate internet business.

Reserve your copy of the Traffic Tips seminar replay and transcript now. And be ready to take “massive action” on July 9th. Your efforts will be rewarded as you start generating target traffic to your internet marketing efforts.

To Your Online Success.

Lonnie Minton

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Two Top Internet Marketers Talk Traffic Tips

Two Top Internet Marketers Talk Traffic Tips

Short notice but on Thursday July 2, 2009, 9PM EDT two of the top dogs in the internet marketing business will host a live tele-seminar. This is going to be a huge event and you will not want to miss it.  This event will require that you register.  I would like for you to register as my guest for this pre-registered guests only event.

I am confident that you will learn a lot from this event that you can apply to you attempts to get traffic to your web based business. Any internet marketing business is dependent on traffic and this event will provide lots of information on traffic – traffic tips that you can use right after the call.

Top Traffic Tips Seminar

Doug Champigny and Willie Crawford – two internet marketers that have been using traffic methods for a long time to generate traffic that has put them in the 6 figure range on a consistent basis.

This event is free, just sign up now. Click here and register. You can only listen to the call live if you register.

There will be a recording of this event, but it will be a paid product, and it will likely become as in demand product.

The following are some of the traffic topics that will be covered:

Willie Crawford will cover

  • Article Marketing,
  • Video marketing,
  • Podcasts,
  • Press releases,
  • Forum marketing,
  • Blog Talk Radio
  • and JV’s and Affiliates.

Doug Champigny will cover

  • Blog Marketing,
  • Web 2.0,
  • Twitter,
  • Giveaways,
  • Ezine Swaps,
  • Tele-seminars,
  • and Viral eBooks.

As you can see they will be covering a lot of information. Information that will provide many traffic tips for you to apply to your internet marketing efforts.

Register for this event now.  Don’t delay in getting signed up and then listen to the call on July 2, 2009, at 9PM EDT. Start getting the traffic that you need to move your internet marketing efforts forward. This will greatly benefit your list building efforts also.

To Your Online Success,

Lonnie Minton

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