The 7C’s of Personal Branding Success

September 11, 2008

Guest Post By: Liz Pabon, The Branding Maven

If you are going to be successful in your affiliate internet business online you need to brand yourself and your business. Liz Pabon has developed 7’s for personal branding success. See her guest post below.

The 7 C’s of Personal Branding Success
By Liz Pabon

Everything you do is linked directly to your Personal Brand. As entrepreneurs and small business owners, we have a distinct advantage that larger companies do not. When it comes to our brands, we have the ability to get very personal.

Larger companies strive to establish a relationship with their target audience by making their brand feel more personal or reliable. This is one of the reasons why spokespeople are such a commodity – larger companies piggy back off of the relationship an audience has with that spokesperson. Those experiences are then tied directly to their product or service thanks to the Personal Brand draw of their spokesperson.

Take Tiger Woods for example. When he is hired by Nike to represent their latest ad campaign, the mere image of him stands for perseverance, determination and overall excellence. Nike benefits from those perceptions simply by having Tigers brand lined up with theirs.

You don’t have to take such expensive measures, as a small business owner, because you have the ideal spokesperson to represent your brand – YOU!

With that said, there are 7 keys (the 7 C’s) your brand must possesses to establish that personal touch, and ultimate loyal following, with your target audience. They are:

Character: Everything begins and ends with you. Your character is at the heart of your brand. As you develop your Personal Brand, if you discover that your character shows up in a less than favorable way, use this as an opportunity to grow. Without a strong character, the remaining six success principles won’t matter to anyone.

Commitment: Not surprisingly, when others see that you are a committed individual, they will join in helping you achieve your goals. We are attracted to people that follow-through on their word and have a “no matter what” attitude. When you are committed, you deliver on your promise and show the value of your Personal Brand. Great brands are built on this C – make yours one of those brands.

Confidence: You’ll find confidence at the backbone of self-esteem. It is our confidence that makes us unstoppable and drives us forward. Let’s not confuse confidence with arrogance, which is a sign of insecurity or poor social skills. True confidence knows no limitations and strives for solutions. How are you acting on this key in your every day life?

Competence: Being competent is more than just knowing a skill. True competence comes from having failed, dusted yourself off and tried again. Competence is what separates the amateurs from the professionals. The more competent you become, the more competence you will project through your Personal Brand and the more loyal your brand following.

Consistency: We respect those that show us consistency through their actions. A great idea not followed through on is fleeting. Consistency takes continuous effort. Without consistency, your efforts are diluted over time and ineffective. If you are inconsistent in how you communicate your Personal Brand, your brand will confuse and eventually loose interest in the eyes of your target audience.

Creativity: Life doesn’t offer us a blueprint for success, which means we must ignite our creativity to achieve. Those that are creative live out of their imaginations. As life evolves, and thankfully it does, the creative are in great demand because they are always seeking out solutions to new challenges. How about you? Are you seeking out new solutions or are you stuck in what was?

Courage: Courage looks fear in the eye and laughs. It sees only what is possible. Getting clear on your brand attributes means revealing yourself – flaws and all. It takes courage to recognize that sometimes, you must let go of who you were in order to become who you were meant to be. Personal power and courage go hand in hand – I believe they are one in the same.

© 2006 – Liz Pabon. All rights reserved.

About the author: Liz Pabon is a Personal Brand and Image Management Strategist. Liz publishes a monthly eZine entitled Keys to Success providing personal brand success strategies that work! Register for your subscription at http://www.head2toeconsulting.com.

If you’d like to learn how to have a breakthrough in your business by developing your unique personal brand, contact Liz at 916-788-2962 or email her at lizp@head2toeconsulting.com.

When not coaching her clients or presenting Small Business Branding Intensives, Liz enjoys family time with her husband and four “fur kids” in Rocklin, California.

Article Source: http://EzineArticles.com/?expert=Liz_Pabon

Technorati Tags: affiliate internet business online, personal branding success

4 Fundamental Tips Any Internet Marketer Must Consider When Working At Home

Your affiliate internet bossiness online provides great opportunities for working at home. That’s the desire of many who aspire to develop an online business.

Even if you are working at home your affiliate marketing efforts will not bring you the returns you expect if you do not work. The very name “working at home” implies work. As your own boss, you must treat your business and your time in such a way that your online business has a real opportunity to succeed.

Your online affiliate internet business must have goals just like and other business. The benefits of working at home cannot offset the requirement to set goals and work habits that will insure that you work your business.

You must develop the discipline and skills that are necessary to grow your affiliate internet business online or it will do you no good to be working at home.

The following are some basic tips that will help you to stay on track with your business development and insure that your working at home efforts earn you online income.

1. Determine A Regular Work time.

Determine a specific number of hours and schedule that you will work and then determine to spend those hours each day working. Affiliate marketing will require work so set aside some hours to build your business.

Don’t let the daily home, offline business, or other activities keep you from working at home on your online business. Treat it as important just like all the other things that you must accomplish.

2. Set Aside A Specific Place For Your Working At Home Business.

Select a place that will insure a minimum number of interruptions. Each interruption will be just that – something that takes away from your online marketing efforts.

Interruptions will happen, but try to have a work place that provides a real working environment. This will help you and others to know that you are working. This will also help to increase your productivity.

3. Obtain The Required Affiliate Marketing Tools.

All businesses require some tools. Your affiliate internet business online is no different. Even though you are working at home, you will still need the tools that are necessary to insure that you succeed.

Basic will be a computer, printer, and access to the internet – preferably high speed access. Then there are the marketing tools such as an autoresponder and your own website. There are many more that you will learn about and obtain as time goes on. Tools will be a topic for a future post or posts.

If you are in the market for an autoresponder, I would strongly suggest that you investigate Aweber. In my experience I have not found a better or more reliable autoresponder.

4. Consider Your Family And Your Health.

Don’t let long hours rob your family of your time and attention. Lack of sleep can rob you of your health and that can keep you from working at home or anywhere else.

Practice health measures like taking breaks, getting exercise, getting rest, etc.

Your efforts will be more beneficial and satisfying if your follow these tips and make them a part of your working at home activities. Then your affiliate internet business online will be on solid footing and that you can build on.

Technorati Tags: affiliate internet business online, online income, working at home

5 Ways To Substantial Increase your Affiliate Internet Business Online

Growing your Affiliate Internet Business Online requires internet marketing. This means that you must promote your business. You need to increase your potential to make money online. You need to promote all of your online services so that you income will increase.

Internet marketing is a way to bring exposure to you online business. 5 Great ways to conduct internet marketing and in the process grow your business follow:

1. Here it is again, but list building is important. I don’t care where you look you will find that all Affiliate Internet Business owners use list building to grow their online business. I do not believe that you will find a single exception.

You need to provide a way for every visitor that comes to you site to be added to you list. If someone purchases a product from you or one of your affiliates, make sure that they are also added to your list. You want to have a way to continue communications with your visitors and your customers. Follow up is important and your list is your tool to do just that.

2. Website – your own. I briefly mentioned this is a previous post. but it is key to your business growth. Let me ask you to do something. Find a guru in your market area. Then see who owns his web site. It will not be someone else.

Every successful online marketer will have his own web site. Even if he is, and he likely will be, involved in promoting other peoples products, he still will have his own internet presence – his own real estate. There is no better way to make your presence as an online business owner known.

3. Take advantage of search engine optimization. Better known as SEO. Of all the internet marketing tools available to you, SEO will provide the greatest dividends – read online income.

If you want to be successful with your Affiliate Internet Business Online, you must learn how to get you web site or blog exposed to the search engines. Doing so will aid in increasing the traffic to your web site. It will help web searchers find your web site or blog.

4. Social Bookmarketing. There are many social bookmarking services out there and you can use them to make people aware of your web site or blog. Join a few, follow their rules and let people know about what you are doing.

5. Article marketing. There are many ways to use articles in your internet marketing. You can place an article in your mailings to your list – your email. Your posts on your blob are also articles. You can seek permission to have your article published in other people’s newsletters.

You can also distribute you articles to some of the article directories. This is a great way to conduct internet marketing for your site. It is free and is a way to establish in bound links to your site. This will help with your SEO efforts also. It will also help to establish your creditability in you niche.

Put these 5 tactics into practice in your internet marketing efforts and your Affiliate Internet Business Online cannot help but grow. That means that your online income will also grow.

Technorati Tags: affiliate internet business online, internet marketing, make money online

Affiliate Internet Business Online – What Is Affiliate Marketing?

For an affiliate internet business online to be successful, the business owner must know what affiliate marketing is. In addition the business must be involved in affiliate marketing.

First let’s look at affiliate marketing? Pure and simple affiliate marketing is marketing an affiliate product.

So, what is an affiliate product? It is a product that has been developed by you or someone else who allows and encourages others to market the product.

This is a very popular way to promote an online or web based business. The person that markets the product is known as an affiliate marketer.

The affiliate marketer promotes the affiliate product and is compensated by the affiliate product owner for each sale that the affiliate marketer makes. Thus, the efforts of the affiliate marketer makes money for the affiliate product owner and the affiliate marketer.

The advantage for the affiliate marketer is that he does not have to produce his own product, yet is able to make money online. He also does not have to have his own web site. However, it is recommended that the affiliate marketer obtain his own web site. This will aid in building an opt-in list and several aspects of having an online business.

The merchant or affiliate product owner benefits by having other people, the affiliate marketer, promote and sale his product. Also, each time the affiliate marketer brings in a new customer, the merchant gets to add that customer to his list.

The merchant can then market other products to that customer. The merchant can promote other of his own products or he can become an affiliate marketer himself and promote other people’s products.

Another advantage for the affiliate product owner is that his affiliates advertise for him and he does not have to pay anyone until a sale is made. At that point he has funds to pay the affiliate marketer. This is like free advertising.

The potential to make money with your own affiliate internet business online is unlimited. Also affiliate marketing is a great way to grow your online business.

It has been said that the quickest and best way to get started in an online internet business is by affiliate marketing. It is still one of the fastest growing businesses on the Internet. You can still make money and develop a good career with an affiliate internet business online.

Technorati Tags: affiliate internet business online, affiliate marketing, make money online